Noticias del operador

EE. UU. – Los seis mayores operadores en línea acuerdan los primeros estándares de juego responsable liderados por la industria

The largest online gaming operators in the U.S. have come together to agree to the first industry-led responsible gaming standards.

The 12-point pledge is a commitment to principles of responsible online gaming and are recommended as the principles for an industry benchmark.

The announcement coincides with this month’s designation as Responsible Gaming Education Month by the American Gaming Association. The collaboration includes Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International.

The 12 principles are derived from four core attributes – to participate only in legal markets that provide consumer protections, to strive to instil responsible gaming culture throughout our respective businesses, that all forms of online gaming should be a fun activity and enjoyed as a form of entertainment, and that whilst the vast majority of individuals can enjoy online gaming in a responsible way, some individuals need additional tools and support related to their gaming activities.

The 12 principles include a commitment to take active steps to prevent underage and excluded individuals from participating in any form of gaming. Operators commit to providing customers with informed choices about gaming through easily understood responsible gaming tools, and all entities will continuously conduct research to track the impact of this collaboration.

Además, los principios incluyen la adopción y promoción efectiva de una línea de ayuda gratuita unificada a nivel nacional para el juego responsable, y publicidad socialmente responsable que evite imágenes que puedan atraer a menores en su contenido de marketing.

Other provisions call for “a shared responsibility approach to addressing problem gaming” and a commitment “to working with policy makers, academic experts and researchers, problem gaming treatment organisations, advocacy groups and partners” as well as customers to promote responsible gaming and address problem gaming.

The collaboration also commits to employee training and continuously monitoring operators’ respective responsible gaming programs and initiatives to ensure their compliance with applicable standards.

THE 12 PRINCIPLES

Los seis operadores líderes del mercado respaldan la siguiente declaración y 12 principios para el juego online responsable:

Nosotros, los signatarios, nos comprometemos a observar los siguientes principios de juego responsable en todas nuestras actividades relacionadas con los juegos en línea y a alentar a todos los terceros afiliados, incluidos, entre otros, proveedores de contenido, personas influyentes en las redes sociales, cuentas de redes sociales y embajadores de marca, a que también adherirse a estos principios:

Tomamos medidas activas para evitar que los menores de edad y las personas excluidas participen en cualquier forma de juego dentro de nuestros productos;

Ayudamos a los usuarios a tomar decisiones informadas sobre sus juegos. Brindamos información fácil de leer sobre cómo jugar, brindamos herramientas de juego responsable, incluida información sobre cómo acceder y usar dichas herramientas; y proporcionar otra información relacionada, incluida información sobre una línea de ayuda gratuita, así como recursos para aquellos que buscan apoyo relacionado con sus juegos;

Apoyamos la adopción y la promoción efectiva de una línea de ayuda gratuita unificada para el juego responsable a nivel nacional;

Cumplimos con los estándares aplicables de publicidad socialmente responsable, incluido el cumplimiento de todas las leyes y estándares estatales y federales aplicables, y evitamos el uso de menores en el contenido de marketing. Solo utilizamos actores y representantes de la empresa en la publicidad y las redes sociales relacionadas con los juegos que razonablemente parecen tener más de la edad legal para jugar;

Brindamos a nuestros clientes herramientas para jugar de manera responsable, incluidas, entre otras, herramientas de autoexclusión, límites financieros y de otras cuentas, así como historiales de apuestas de los clientes;

Cumplimos con todas las normas y reglamentos de autoexclusión y brindamos recursos a las personas que eligen autoexcluirse;

We encourage patrons to set a budget that they can afford to and never play beyond their means, and not view gaming as a means to financial success;

Alentamos a los usuarios a establecer límites de tiempo y financieros en sus juegos y atenerse a ellos, no para perseguir pérdidas;

We believe in a shared responsibility approach to addressing problem gaming and are committed to working with policy makers, academic experts and researchers, problem gaming treatment organisations, advocacy groups, and our partners as well as with our customers to promote responsible gaming and address problem gaming;

Apoyamos la financiación de problemas basados ​​en la evidencia y la investigación del juego responsable;

We provide all applicable employees with responsible gaming training upon hire and regularly thereafter, in order to embed responsible gaming culture in our businesses and;

Estamos comprometidos a evaluar y monitorear continuamente nuestros respectivos programas e iniciativas de juego responsable.

COMENTARIOS

“Bally’s is proud to partner with all of the participating operators. We are committed to the 12-point pledge and it’s Bally’s and the industry’s responsibility to prevent underage gaming and provide education and safeguards,” said Robeson Reeves, President of Interactive at Bally’s Corporation.

Joshua Jessen, Chief Legal Officer at BetMGM, remarked: “Responsible gaming is at the forefront of everything we do at BetMGM. While we operate in a highly competitive industry, we are proud to stand together with our colleagues to adopt these important principles.

“Creating a consistent standard of responsible gaming measures across the board greatly strengthens our collective commitment to our customers, employees, and the communities where we operate. We look forward to building on our work into the future.”

DraftKings’ Senior Director of Responsible Gaming Chrissy Thurmond, shared: “Essential to promoting safer play is a framework for operators to guide them in responsible gaming. DraftKings is pleased to be a part of this landmark effort that has culminated in the adoption of 12 responsible gaming principles across the participating operators – and that will benefit consumers around the United States.”

Martin Lycka, Entain’s Senior Vice-president for American Regulatory Affairs and Responsible Gambling, commended the collaborators for recognising a national need and committing their respective organisations to action.

“These principles mark an important milestone, and I am delighted other leading operators have joined us in this commitment to responsible gaming in the rapidly growing U.S. markets, as responsibility sits at the heart of our business.

“It’s truly a first for this market and a significant step for addressing problem gaming on a consistent basis.

“We have the research, the data, the partners—all the tools to establish an effective nation-wide code of responsible gaming principles. And we hope our industry and state regulators will join us in advancing these principles,” he said. “Our patrons deserve it.”

FanDuel’s Adam Warrington, Vice President, Responsible Gaming, added: “FanDuel is committed to collaborating and partnering with every participating operator, and our entire industry, on these 12 principles of responsible online gaming.

“Collectively, we have the privilege and opportunity to set the standard for what it means to be a responsible operator by leading from the front and collectively enabling our customers to enjoy our products, responsibly.”

Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts, said: “Responsibility has long been a core value at MGM Resorts and guides our leadership in the industry, and it’s vital for responsible gaming to be reflected in everything that bears the MGM name.

Having the industry come together with a unified approach and standards puts the best interests of our guests, customers, and their families at the forefront. It’s the right thing to do for our customers, our industry and our businesses.”