Noticias de proveedores
EE. UU. – OPTX analizará los datos de los jugadores en Saratoga Casino Black Hawk
By Phil - 27 2021 mayo
OPTX, the Las Vegas-based tech company focused on analyzing complex player data to provide real-time insights and recommendations to casino operators, is proud to announce the addition of Saratoga Casino Black Hawk in Colorado to its portfolio.
Fundada en 2019 por ex ejecutivos de casinos, OPTX une todos los datos de los casinos brindando a los operadores una visión innovadora de su negocio. Disponible a través de aplicaciones de escritorio y móviles, la inteligencia de datos utilizada por OPTX crea recomendaciones prácticas para los operadores de casinos, proporciona información individualizada en tiempo real para garantizar que no se pierda ningún jugador útil y permite a los equipos dedicar menos tiempo a recopilar datos y más tiempo a implementar estrategias. que aumentan las visitas de huéspedes, los ingresos y la rentabilidad.
A short drive from Denver, and surrounded by beautiful mountains, Saratoga Casino Black Hawk is one of Colorado’s hidden gems. Situated in the heart of town at the corner of Main Street and CO-119, the casino is outfitted with more than 400 slot machines, a wide array of table games and an all-new 1,400 square foot, state-of-the-art sports book powered by Betfred Sports.
“We are thrilled to partner with the talented team at Saratoga Casino Black Hawk. With the property positioned in a highly competitive market, OPTX will help leadership drive change through the platform’s insights and action,” said Brooke Fiumara, Co-Chief Executive Officer of OPTX.
“OPTX is going to be a transformative tool for our property helping us modernize the way we measure and manage our business. OPTX is a real time, end to end solution that does everything from player engagement to artificial intelligence-based recommendations for our slot floor,” said Tim Morrissey, General Manager of Saratoga Casino Black Hawk.
By incorporating OPTX, operators at Saratoga Casino Black Hawk will now have access to a diverse tool to understand their players and property better to drive an increase in revenue, profitability, and guest satisfaction.
