Archivos de etiqueta: Marketing
US – Genius Sports acquires creative performance platform to enhance video marketing capabilities
Genius Sports has entered into a definitive agreement to acquire Spirable, a creative performance platform. Spirable allows brands, agencies and rights holders to create, automate and optimise highly personalised content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat….
Francia – La campaña de marketing de Barrière llega a la playa
El grupo de casinos francés Lucien Barrière lanza este verano una campaña publicitaria desde la playa dirigida a los turistas que se alojan cerca de los casinos del grupo. Conocida como Plage Roulette. el concepto publicitario es social y experiencial, y tiene como objetivo desarrollar el conocimiento de la marca y crear tráfico y animación en sus establecimientos: una primicia en el mundo…
China – Lawrence Ho critica el enfoque de Crown en la adquisición de jugadores
El director ejecutivo de Melco Resorts, Lawrence Ho, criticó al ex socio de Macao, Crown Resorts, por no ser "discreto" en su marketing dirigido a clientes VIP en China continental. La postura de Crown provocó el arresto de 18 miembros del personal en China y conmocionó a toda la industria en Asia. En declaraciones al Financial Times, Ho dijo que Crown...
Gibraltar: Casino Admiral de Novomatic implementa la plataforma de marketing inmobiliario de TraffGen
TraffGen ha anunciado que la propiedad Casino Admiral de Novomatic en Gibraltar ha implementado su plataforma de marketing Hub Pro. Casino Admiral utilizará el sistema de TraffGen para reemplazar y mejorar todos los informes de marketing e irregularidades, las herramientas de marketing y la gestión del desarrollo de jugadores. Además, Casino Admiral será la primera instalación europea del producto de participación y seguimiento de jugadores PromoBeacon de TraffGen...
US – Fallsview Casino wins advertising awards
Fallsview Casino has once again been acknowledged at this year’s American Gaming Association Communications Awards ceremony held on October 1 in Las Vegas, recognising outstanding achievements in advertising and corporate communications in the global gaming industry. Fallsview Casino was honoured to stand next to internationally acclaimed casinos such as Wynn Resorts Ltd. and MGM Resorts…
Germany – Carroll Consulting launches new website
Carroll Consulting, based in Germany, has updated its website to better reflect exactly what it offers the industry. The focus is on communication in two forms: marketing communications and translations. The industry press is an essential way to inform the market of company activities, successes, plans, case studies, etc. Carroll Consulting has the experience to…
Vietnam – Grand Ho ups the ante in player search
The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam to be its Agency of Record as it looks to target visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America. JWT will create print, TV and digital campaigns…
US – Struggling Atlantic City looks for the positives
Despite Atlantic City’s casino revenue dropping by a further five per cent in August, casino executives on the east coast are pointing to another win from the ‘Do AC’ marketing campaign which is looking to put Atlantic City back on the map. The city’s 12 casinos brought in $298.1m, down 4.8 per cent from August 2012 with…
