Archivos de etiqueta: Grupo Lucien Barrière
Francia – Barrière compra el 60 por ciento de la agencia creativa digital Nolaroads
French casino and hotel group Lucien Barrière Group announced is continuing its digital transformation by taking a majority stake of 60 per cent in a company called Nolaroads, an agency specialising in digital transformation and mobile applications. It expects to have a Barrière-branded mobile gaming app by the end of next year. Created in 2012…
France – Barrière marketing campaign hits the beach
French casino group Lucien Barrière is launching an advertising campaign from the beach this summer aimed at holidaymakers who are staying near the group’s casinos. Known as Plage Roulette. the advertising concept is social and experiential, and aims to develop brand awareness and create traffic and animation in its establishments: a first in the world…
Ivory Coast – Barrière to open Ivory Coast casino next month
The French-born operator Groupe Barrière will open a casino in Abidjan in Ivory Coast on May 1, marking its first move on the country. The Ivory Coast casino will be called the Golden Elephant and will be located within the walls of Sofitel Hotel Ivoire. Alain Le Gars, General Manager of the casino at a…
France – EGT completes series of installs with Groupe Barrière
Euro Games Technology has increased its sales in France during the last several years while partnering with the most noted local casino operators, like Groupe Barrière, JOA Group, Group Arevian, Group Viking, and the independent casinos. Some of its latest installations have taken place in several establishments of Groupe Barrière, that owns 32 casinos in…
Laos – Seis empresas pujarán por Savan Vegas
Seis empresas han expresado interés y han sido aprobadas para ofertar por la compra del Savan Vegas Hotel and Entertainment Complex, un hotel casino de pleno derecho ubicado en Savannakhet en Laos, cerca de la frontera con Tailandia. San Marco Capital Partners (SMC), el agente de ventas exclusivo que trabaja en nombre del Gobierno del Pueblo Popular de Laos…
France – Besancon acquisition demonstrates Joa’s revival
Having reduced its debt; Joa, the third biggest casino group in France, has demonstrated it has the financial muscle to grow again with the purchase of the casino in Besancon, in Eastern France. The casino, bought for an undisclosed sum from Lucien Barrière group, lies in 62nd place in terms of France’s best performing casinos….
France – Galaxy Gaming installs Lucky Ladies with Barrière
Galaxy Gaming has installed its table game Lucky Ladies into six different Groupe Lucien Barrière French casinos, marking the first French installs for this proprietary table game. The first installation took place at the Casino Barrière du Deauville in Normandy. This luxury seaside casino is favoured by France’s most discerning clientele, and will be showcased…
